Here at Better Bristol, waste is something we are passionate about. Reducing it that is! The idea of throwing food in the bin has never sat well with me. My parents had a strict plate-clearing rule at every meal when I was growing up, and as a love to eat, this was never much of a problem for me. My dad in particular loaths chucking food away and has always been dismissive of sell by dates and is a great believer in cutting the mould off of things to reveal perfectly edible food beneath (classy). Although I think this is quite heroic and I’ve inherited much of his robust approach, I appreciate that others may find this a bit extreme.
It’s undeniable that food waste is a big issue here in the UK. I recently addressed the problem of Christmas food waste but sadly it’s not a problem isolated to the festive period. According to Love Food Hate Waste, we throw away 7 million tonnes of food and drink from our homes every year in the UK, and more than half of this is food and drink we could have eaten. We can tackle this by meal planning and maybe a little of my dad’s blatant disregard for decay but the problem is happening outside of our fridges, on a much larger scale.
For some reason, food producers and retailers believe that the consumer only wants products that look a certain way. Anything that doesn’t fit the given mold is considered to be without value and therefore disposed of as waste. This comes at a cost to the producer and to the environment. A good example is fruit. Without realizing it, we have been conditioned to have very specific ideas about what an apple should look like. We are less likely to buy food that doesn’t ‘look right’.
Wonky Drinks are on a mission to put an end to the needless waste of perfectly edible and delicious fruit. Their solution? To buy it from farmers who would otherwise dispose of it and cold press it in to nutritious, tasty juice, containing nothing but pure goodness. Their aim is to produce a product that not only tastes good but does good too. They are committed to working sustainably and want their juices to be carbon neutral. Oh and they plan to donate a percentage of their proceeds to children’s charity Banardo’s too.
Sound pretty great don’t they? So why aren’t shop shelves stacked full of their fantastic flavours? Well, that’s where you come in. Wonky Drinks currently sell in bulk online and are supplying to offices and canteens, but don’t yet have the capital to produce smaller sizes for the everyday consumer. So they are crowdfunding. And they need you to donate so that they can save as much wonky fruit as possible. Their project goal is to save 300 tonnes of misshapen and unloved fruit by April 2017 and become the most sustainable juice brand in Europe.
If, like us, you this this is a great cause, head over to their crowdfunding page now and show your support. There are a load of great rewards up for grabs too. No donation is too small and even a couple of pounds will really help. Once you’ve done that, spread the word. They need as much support as possible and the more people who hear about their project, the better. Let’s hope we’ll be seeing Wonky Drinks on shop shelves everywhere soon.